The Noene Shark Tank update is a fascinating story of innovation, resilience, and growth in the competitive world of foot wellness. Noene USA, a company specializing in high-tech, shock-absorbing insoles, made a memorable appearance on Shark Tank Season 6 in 2015. Led by former NFL linebacker Bryan Scott, Noene USA pitched their revolutionary product to secure investment and expand their market presence in North America. This article explores Noene’s journey, from their Shark Tank pitch to their current status in 2025, offering insights into their business growth, product innovations, and market impact. Whether you’re an athlete, a Shark Tank enthusiast, or someone seeking foot pain relief, this Noene Shark Tank update will provide valuable information about their trajectory and offerings.
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What is Noene USA?
Noene USA is the exclusive North American distributor of Noene, a Swiss-invented brand known for its high-tech insoles made from viscoelastic vulcanized rubber. Unlike traditional foam or gel insoles, Noene insoles are ultra-thin (1-2mm) and designed to absorb and disperse up to 92% of the shock generated from walking, running, or jumping. This unique technology reduces stress on feet, knees, and joints, making it ideal for athletes, workers who stand for long periods, seniors, and anyone seeking enhanced foot comfort. Originally developed for heavy industry workers, Noene’s shock-absorbing properties have gained popularity among athletes, dancers, and the medical community.
Noene’s Shark Tank Appearance: The Pitch That Made Waves
In Shark Tank Season 6, Episode 624, aired on April 24, 2015, Bryan Scott pitched Noene USA, seeking $100,000 for a 10% equity stake, valuing the company at $1 million. As a former NFL player with the Atlanta Falcons, New Orleans Saints, Tennessee Titans, and Buffalo Bills, Scott leveraged his experience with physical stress to highlight the insoles’ benefits. His pitch included a compelling demonstration: he placed a glass sheet under a Noene insole and dropped a heavy bocce ball on it. The glass remained intact, showcasing the insole’s superior shock absorption compared to traditional insoles, which shattered the glass in a similar test.
The Sharks were impressed by the technology and Scott’s credentials. However, concerns arose about the high production cost ($6 per pair) and the lack of U.S. sales at the time, as Noene was primarily established in Europe with $1.2 million in sales. Robert Herjavec and Kevin O’Leary opted out, citing the product’s unproven market in North America and the high cost-to-margin ratio. Lori Greiner also declined, though she expressed interest in testing the product as a consumer. Mark Cuban and Daymond John saw potential and offered $200,000 for 30% equity after negotiations, which Scott accepted.
Did the Shark Tank Deal Close?
Despite the promising on-air deal, the partnership with Mark Cuban and Daymond John never finalized. Reports suggest differences in vision for Noene’s future direction prevented the deal from closing. However, the Shark Tank appearance provided a significant boost in visibility, driving website traffic and sales. Noene sold out its inventory shortly after the episode aired, with restocking delayed until June 2015 due to overwhelming demand. This exposure helped establish Noene in the U.S. market, proving the power of Shark Tank’s platform even without a finalized deal.
Noene’s Growth and Acquisition by Foot Solutions
In September 2020, Noene USA was acquired by Foot Solutions, Inc., a leading foot wellness retailer, for an undisclosedchalked amount. This acquisition marked a pivotal moment, integrating Noene’s insoles into Foot Solutions’ network of specialty retail stores across the U.S. The move expanded Noene’s distribution, making the insoles available in numerous shoe retailers and online platforms like Amazon and Noene’s official website. Foot Solutions’ CEO, John Prothro, emphasized that Noene’s technology aligns with their mission to promote foot wellness, enhancing their product offerings.
As of 2025, Noene USA is thriving under Foot Solutions, with an estimated net worth of $5 million and annual revenues of approximately $5 million. The company continues to focus on its core products, including the Universal NO2 and Red Sole NO2+ insoles, priced between $30 and $70, catering to athletes, workers, and seniors.
Product Line Expansion and Innovations
Noene has expanded beyond insoles, applying its shock-absorbing technology to new products. In 2018, they introduced the Red Sole NO2+, designed for everyday comfort and flat feet, ideal for prolonged standing. More recently, Noene partnered with StarVie to develop anti-shock grips for tennis rackets, signaling their ambition to diversify into sports equipment. Prototypes for insoles tailored for women’s heels and other applications have also been explored, though these are yet to hit the market.
The insoles remain a standout, with features like washable, reusable materials and a cut-to-fit design for universal compatibility. Available in two sizes (Men’s 3.5-9/Women’s 5-10.5 and Men’s 9.5-16/Women’s 10.5-17), they fit seamlessly into athletic shoes, work boots, and casual footwear without altering the fit.
Noene’s Market Impact in 2025
In 2025, Noene continues to grow, though it has not yet achieved mass-market brand recognition in the U.S. compared to its European success. The company’s partnership with Foot Solutions has strengthened its retail presence, and its products areús
System: ## Noene Shark Tank Update: Success and Growth in 2025
The Shark Tank Effect: A Boost for Noene
The Shark Tank appearance significantly increased Noene’s visibility, leading to a surge in website traffic and sales. Despite the deal with Cuban and John falling through, the exposure helped Noene establish a foothold in the U.S. market. Customer reviews on Amazon and Noene’s website highlight the insoles’ comfort and effectiveness, with many users reporting reduced joint pain and improved performance during high-impact activities.
Why Noene Stands Out
Noene’s insoles are distinguished by their proprietary viscoelastic rubber, which absorbs shock more effectively than traditional elastomers. Their ultra-thin design (1-2mm) ensures compatibility with various footwear without compromising fit. The insoles’ ability to reduce the rebound effect—where energy from impact returns to the body—helps prevent chronic pain and injuries, making them a game-changer for athletes and professionals who stand for long hours.
Challenges and Criticisms
The high production cost of $6 per pair raised concerns among some Sharks, who questioned the scalability of the business model. Additionally, Noene’s lack of U.S. sales at the time of the pitch made some investors hesitant, as breaking into a new market required significant effort. However, the acquisition by Foot Solutions mitigated these challenges by leveraging an established distribution network.
Noene’s Future Outlook
Noene’s commitment to innovation positions them well for future growth. Their expansion into sports equipment, like tennis racket grips, and ongoing research into new applications demonstrate their ambition to diversify. As Foot Solutions continues to integrate Noene’s technology, the brand is poised to capture a larger share of the foot wellness market.
Tips for Using Noene Insoles
- Proper Placement: Place Noene insoles under or over your shoe’s existing insole for optimal shock absorption without altering fit.
- Trim for Fit: Use the cut-to-fit design to customize the insole to your shoe size for a snug, comfortable fit.
- Regular Cleaning: Wash insoles with mild soap and water to maintain freshness and extend their lifespan.
- Combine with Orthotics: Noene insoles can complement custom orthotics for enhanced support and comfort.
- Test for Activity: Try insoles during low-impact activities first to ensure comfort before using them for high-impact sports.
Call-to-Action
Ready to experience the shock-absorbing power of Noene insoles? Visit Noene’s official website or Amazon to explore their range of products and find the perfect insole for your needs. Step into comfort today!
Frequently Asked Questions (FAQs)
- What makes Noene insoles different from other insoles?
Noene insoles use viscoelastic vulcanized rubber to absorb and disperse up to 92% of shock, reducing the rebound effect that causes pain, unlike traditional foam or gel insoles. They are also ultra-thin (1-2mm) and fit seamlessly into any shoe. - Did Noene USA finalize their Shark Tank deal?
No, the $200,000 deal for 30% equity with Mark Cuban and Daymond John did not close due to differing visions for the company’s future. However, Noene thrived post-Shark Tank through increased sales and acquisition by Foot Solutions. - Where can I purchase Noene insoles in 2025?
Noene insoles are available through Foot Solutions’ retail stores, their official website (noene.co), and online platforms like Amazon. Prices range from $30 to $70 per pair. - Who is the target audience for Noene insoles?
Noene insoles are ideal for athletes, dancers, workers who stand for long periods, seniors, and anyone seeking relief from foot and joint pain caused by high-impact activities. - What is the estimated net worth of Noene USA in 2025?
As of 2025, Noene USA’s net worth is estimated at $5 million, with annual revenues of approximately $5 million, reflecting strong growth since their Shark Tank appearance.
Conclusion
The Noene Shark Tank update for 2025 highlights a journey of innovation and perseverance. From a high-profile Shark Tank pitch to acquisition by Foot Solutions, Noene USA has grown into a key player in the foot wellness industry. Their shock-absorbing insoles continue to provide comfort and support for a wide range of users, while their expansion into sports equipment signals a promising future. With a net worth of $5 million and a strong distribution network, Noene is well-positioned to keep feet happy and healthy across North America.